Birth of a hotel management company
with expertise in both real estate investment
and management
Polaris Holdings
Star Asia, which boasts an excellent track record in real estate investment, and Polaris,
which has an established reputation in hotel operations.
Polaris Holdings Corporation is the result of the fusion of these two companies.
Polaris Holdings maximizes the value of its investments through highly profitable
businesses that apply the perspectives of fund management to hotel operations.
“100 years strong” × “high-quality investment management”
Established in 1912
Founded in 1912 as a textile company, we have a history spanning more than a century.
Over time, we have evolved our business in response to changing market conditions, expanding into hotel operations and hotel investment.
Partnering with Star Asia Group
In November 2018, through a capital and business alliance with the Star Asia Group, we launched a highly profitable hotel operation that leverages management information of the highest quality.
Integrating hotel business with real estate business
Our mission is to maximize the value of our customers by integrating hotel business and investment. Making this as our focus, we have established a business model that utilizes our real estate investment management know-how in hotel operations. We have also introduced an “owner-operator model” that can be applied to the management of hotels owned by the company, and are strengthening flexible and rational investment management by employing a variety of business models, including outsourced management and franchise models. We will pursue a “strong profit structure” that is unaffected by external trends.
Product Value ・
Profitability
UP
Hotel Management
Expertise
Profitable
Opportunity
Expand
Real Estate Expertise
Investor Relations ・
Capital Efficiency
Enhance
IR・Finance
Shareholder Value
Maximize
Long-Term Revenue Growth
Hotel Operation Business
KOKO HOTELS
Launched in October 2020, KOKO HOTELS began its journey across Japan as our original brand.
In October 2025, we introduced our new brand tagline, “Here Discovery Begins,” marking the start of a new chapter.
KOKO HOTELS is a place where connections among people and encounters with local culture and experiences lead to moments of discovery.
We aim to be a place where people of diverse backgrounds connect with local culture—its traditions, customs and character—and discover their own unique journeys.
Whether traveling for leisure, business, or an extended stay, every journey has its own purpose.
That is why we create experiences that go beyond your stay, turning each visit into a lasting and meaningful memory.
Diverse guests, local communities, and local culture come together, supported by heartfelt hospitality, to create a stage for discovery.
From here, your story begins.
BEST WESTERN
Best Western® Hotels & Resorts is an award-winning global network that offers accommodations for all types of travelers. Additionally, Polaris is actively promoting new development and increasing the number of hotels as an area developer.
VALUE THE HOTEL
Not only mid to long-term guests engaged in public work for Tohoku reconstruction project but also large sports group and individual trevellers, Value The Hotel is supporting all the comfortable stay with a reasonal price.
Hotel Wing International
Hotel Wing International has been rebranded as a new original brand, “KOKO HOTELS.”
Since September 2025, the transition of properties formerly operated under the “Hotel Wing International” name into sub-brands of “KOKO HOTELS” has been substantially completed.
RED PLANET HOTELS
Polaris operates hotels under the “Red Planet” brand in the Republic of the Philippines.
“Red Planet” is one of Asia’s leading hotel brands in the economy and midscale segments. Under a unified brand standard, the brand delivers high-quality services across both physical assets and service operations, supported by a proprietary customer loyalty program.
Hotel Investment Business
management solution
・ Procurement of in-house managed hotel properties
・ Maintenance and management of in-house managed hotel properties
・ Consultation / proposal for real estate investment (Mainly hotel properties, including securitization schemes)
・ Tenant management
