Birth of a hotel management company

with expertise in both real estate investment

and management

Polaris Holdings

Star Asia, which boasts an excellent track record in real estate investment, and Polaris,

which has an established reputation in hotel operations.
Polaris Holdings Corporation is the result of the fusion of these two companies.
Polaris Holdings maximizes the value of its investments through highly profitable

businesses that apply the perspectives of fund management to hotel operations.

“100 years strong” × “high-quality investment management”

Established in 1912

Initially founded in 1912 as a textile company. While we are a “centenary company” with a legacy of more than 100 years, we have continually updated our business model in line with emerging trends, with a focus on real estate and hotel businesses.

Partnering with Star Asia Group

In November 2018, through a capital and business alliance with the Star Asia Group, we launched a highly profitable hotel operation that leverages management information of the highest quality. We have grown to operate 30 hotels with 5,117 rooms nationwide as of June 2021.

Integrating hotel business with real estate business

Our mission is to maximize the value of our customers by integrating hotel business and investment. Making this as our focus, we have established a business model that utilizes our real estate investment management know-how in hotel operations. We have also introduced an “owner-operator model” that can be applied to the management of hotels owned by the company, and are strengthening flexible and rational investment management by employing a variety of business models, including outsourced management and franchise models. We will pursue a “strong profit structure” that is unaffected by external trends.

Product Value ・


Hotel Management



Real Estate Expertise

Investor Relations ・
Capital Efficiency



Shareholder Value


Long-Term Revenue Growth



In October 2020, KOKO HOTELS launched its own brand and started nationwide expansion, and in October 2023, renewed the Brand Concept to Hotel where ‘”Weaving” People, Things and Time’ and new services launched.

KOKO HOTELS aims to be a place where individuals with diverse personalities and things come together. The place where moments of encounter and realization brings new and small changes to daily life. The hotels aspire to be an entity that establishes diverse relationships between people, things, and time, and weave stories from the present to the future.

There are 19 hotels under operation in major cities throughout Japan, with a total of 3,536 guest rooms. The number of rooms offered annually is 1,290,000.

The purpose of staying at a hotel varies from sightseeing to business and long-term stays. The aim of the hotels is to be a place where the experience becomes a richer memory before and after the stay at KOKO HOTEL. We will offer guests with different objectives, thoughts, and personalities the opportunity to blend into the same space and encounter new experience such as meeting local people, local specialties, and the hotel’s sincerity.


Total of 10 hotels are located nationwide in Japan, with a total of 1,306 guest rooms. Annually, these hotels can provide 480,000 rooms. Best Western® Hotels & Resorts is an award-winning global network that offers accommodations for all types of travelers. Additionally, Polaris is actively promoting new development and increasing the number of hotels as an area developer.


Total 4 hotels in Tohoku area, Japan. The total number of guest room is 910 and annually 330,000 rooms can be provided. Not only mid to long-term guests engaged in public work for Tohoku reconstruction project but also large sports group and individual trevellers, Value The Hotel is supporting all the comfortable stay with a reasonal price.


Polaris operates 14 hotels with 2,453 rooms in the Republic of the Philippines.
“Red Planet” brand is one of Asia’s leading hotel brands in the economy and midscale class, and operates a unique customer loyalty program through the provision of high-quality services in terms of both hardware and software under a unified brand standard.

Real Estate Business

management solution

・ Procurement of in-house managed hotel properties
・ Maintenance and management of in-house managed hotel properties
・ Consultation / proposal for real estate investment (Mainly hotel properties, including securitization schemes)
・ Tenant management