Birth of a hotel management company


with expertise in both real estate investment


and management

Polaris Holdings

Star Asia, which boasts an excellent track record in real estate investment, and Polaris,


which has an established reputation in hotel operations.
Polaris Holdings Corporation is the result of the fusion of these two companies.
Polaris Holdings maximizes the value of its investments through highly profitable


businesses that apply the perspectives of fund management to hotel operations.

“100 years strong” × “high-quality investment management”

Established in 1912

Initially founded in 1912 as a textile company. While we are a “centenary company” with a legacy of more than 100 years, we have continually updated our business model in line with emerging trends, with a focus on real estate and hotel businesses.

Partnering with Star Asia Group

In November 2018, through a capital and business alliance with the Star Asia Group, we launched a highly profitable hotel operation that leverages management information of the highest quality. We have grown to operate 30 hotels with 5,117 rooms nationwide as of June 2021.

Integrating hotel business with real estate business

Our mission is to maximize the value of our customers by integrating hotel business and investment. Making this as our focus, we have established a business model that utilizes our real estate investment management know-how in hotel operations. We have also introduced an “owner-operator model” that can be applied to the management of hotels owned by the company, and are strengthening flexible and rational investment management by employing a variety of business models, including outsourced management and franchise models. We will pursue a “strong profit structure” that is unaffected by external trends.

Product Value ・
Profitability

UP

Hotel Management
Expertise

Profitable
Opportunity

Expand

Real Estate Expertise

Investor Relations ・
Capital Efficiency

Enhance

IR・Finance

Shareholder Value

Maximize

Long-Term Revenue Growth

HOTEL BUSINESS

BEST WESTERN

Total 18 hotels nationwide in Japan (13 directly managed hotels).The total number of guest room is 2,151 and annually 740,000 rooms can be provided.Best Western® Hotels & Resorts is an award-winning global network of hotels located in over 100 countries and territories that offers accommodations for all types of travelers.And Polaris is actively promoting new development and increasing the number of hotel s as an area developer. (Operating Company : Fino Hotels Co., Ltd.)

VALUE THE HOTEL

Total 5 hotels in Tohoku area, Japan. The total number of guest room is 1,405 and annually 51,000 rooms can be provided. Not only mid to long-term guests engaged in public work for Tohoku reconstruction project but also large sports group and individual trevellers, Value The Hotel is supporting all the comfortable stay with a reasonal price. (Operating Company : Value The Hotel Co., Ltd.)

KINUURA GRAND HOTEL

Located in the center of Hekinan・Takahama district of Aichi Prefecture and this city hotel is the one of landmarks in the area. With easy access to Handa, Centrair and Kinura Rinkai Industrial Area, the hotel is equipped with both western and Japanese style rooms and various size of banquet halls.
The number of guest rooms is total 165 and annually 60,000 rooms can be provided. (Operation Company : Kinuura Grand Hotel Co., Ltd.)

KOKO HOTELS

Opend in October 2020 in 5 locations; Tokyo Ginza, Sapporo, Fukuoka, Hiroshima and Kagoshima. The total number of guest room is 1,233. As a business hotel, not only for staying, hotel provides memorable services that are one step ahead. And pursue the value of new accommodation that loved by people and the community. (Operation Company : KOKO Hotels Co., Ltd.)

Real Estate Business

management solution

・ Procurement of in-house managed hotel properties
・ Maintenance and management of in-house managed hotel properties
・ Consultation / proposal for real estate investment (Mainly hotel properties, including securitization schemes)
・ Tenant management